I really like doing all kinds of stuff!
Heading productowners and specialists that work with agile teams that can make things happen. I focus on longterm strategy for our products @ bol.com and making sure our IT teams deliver.
Knowledge is twice as nice when it can be shared with others. I love sharing my ideas and vision on my favorite topics.
Helping out people and companies that are still struggling with mobile and API strategy or just need some external feedback.
Check out some of the events and companies that have put me on their line-up
I was born in 1982 and have been working in the online business since 2004, for online publishers, agencies and retail. Started as head of mobile for bol.com in 2010.
I am responsible for the team that develops the products @ bol.com (biggest online retailer in the Netherlands). Our goal is to create the best shopping experience for our customers (mobile, ux, search, seo, Open API). In addition to my head of product role, I still run my first love: mobile and APIs. I speak about the ever increasing role of mobile and API within the ecommerce ecosystem on various events and the meaning of this change for a company like bol.com.
I need to thank Forrester for sharing that quote. Let me explain why it is so true. Shopping experiences are personal, they usually start with a desire for products or a need for information. Smartphones are perfect for finding information in a fast and compact way. Smartphone can add another dimension to the shopping experience: deep knowledge of the user (who is it, where is he and was had he done before).
Throughout customer journeys, customer are increasingly using multiple devices. Smartphones already account for 65% of all shopping starting points in the US. Imagine what would happen if customers are given a bad experience on their smartphone; they will punish your brand for it on all other devices. Smartphones glue customer journeys together, being the major starting point and afterwards the first point of contact for service or personalized additional offers. Ow and those e-mail that your are sending, are also being consumed on smartphones!
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