I really like doing all kinds of stuff!
Heading productowners, UX'ers and specialists that work with agile teams that can make things happen. I focus on longterm strategy for our products @ bol.com.
I love sharing my ideas and vision on my favorite topics. I teach several classes for Beeeckestijn Business School around eCommerce/mCommerce strategy and marketing.
Helping out companies that are struggling with subjects like Mobile / API's or want to become agile learning organizations with a culture of innovation.
Check out some of the events and companies that have put me on their line-up
I was born in 1982 and have been working in the online business since 2004, for online publishers, agencies and retail. I started working at bol.com in 2010.
As Manager Shopping Platform I am heading a team of product- and business owners, analysts and UX designers to create the best possible shopping journey for our customers. My team (40FTE) has its main focus on mobile (apps), search, ux, Open API, checkout, account and the general shopping journey. In to this role I speak about the ever increasing role of an innovation culture, the platform world and mobile on various events and the meaning of this change for a company like bol.com. Besides my role at bol.com I help companies with their strategic challenges around mobile, innovation and becoming agile learning organizations.
I need to thank Forrester for sharing that quote. Let me explain why it is so true. Shopping experiences are personal, they usually start with a desire for products or a need for information. Smartphones are perfect for finding information in a fast and compact way. Smartphone can add another dimension to the shopping experience: deep knowledge of the user (who is it, where is he and was had he done before).
Throughout customer journeys, customer are increasingly using multiple devices. Smartphones already account for 65% of all shopping starting points in the US. Imagine what would happen if customers are given a bad experience on their smartphone; they will punish your brand for it on all other devices. Smartphones glue customer journeys together, being the major starting point and afterwards the first point of contact for service or personalized additional offers. Ow and those e-mail that your are sending, are also being consumed on smartphones!
Just drop me a note or send me a tweet